The Moment When Charles Zuber Increased Website Visitors and Conversions

Charles Zuber is a Geneva-based high jewellery and luxury watch brand known for its prestigious, top-of-the-line creations inspired by the Swiss designer Charles Zuber. The brand wanted to have a website specially for their Perfos watch collection that will truly highlight their expertise in well-crafted watchmaking, and at the same time, will also serve as an e-Commerce site. They wanted a creative idea to highlight the special moments that each watch in the collection was curated for.

With Strategic Infinity’s expertise on website development, we designed a website that ensures a meaningful user journey and maximises the engagement of website visitors and increases conversion.

First, we chose the Meet in the Moment concept, a combination of a great visual medium using attractive, high quality photography and persuasive content, where we presented the elegant timepieces as a rendezvous of special occasions and memorable experiences, called the Charles Zuber moment.

Each page was designed with elements and content that reflected the brand’s identity and the overall theme of the website. The watches were designed for each moment, such as Sport, Opera, Racing, and Skiing. For each watch, the user would order with customized buttons titled “Meet Me Here”. This would take the user to a page with curated music and animations of the moment, which had a conversational form that asked the user what they would like to drink during the meeting. Once the user filled the necessary details, there were asked to choose a meeting from available time slots.

We perfected the key navigation elements, page flow and functionality of every page, created customised experiences for each demographic.

Secondly, we conducted a comprehensive competitor analysis to determine the most suitable and competitive strategies that will be implemented on the website to ensure a flawless user experience and high conversion rate. Then, we conceptualized on its theme, structure, layout, colour scheme, content and user navigation.

On the ecommerce setup, we optimized the customer’s purchase process, added in-cart notifications and transformed the experience to a luxury store visit. As a result, Charles Zuber now has a beautifully designed website with high traffic, low bounce rate, and increased conversion.

How Limitless Shopping Gained Limitless Leads and Sales

Limitless Shopping, a UAE-based e-Commerce company, wanted a strong website that would enable them to grow their business. However, their first online attempt did not succeed. The bulk of their website’s traffic was because of branded search and from catalogue mailings which resulted to an increased cost in new customer acquisition and low conversion rates. Its website was also outdated and was not ranking well for its target keywords.

That’s when Limitless Shopping collaborated with Strategic Infinity. Using its expertise on digital marketing and lead generation, we utilized a two-pronged strategy: Increasing Limitless Shopping’s online exposure, and converting traffic into profitable results, by generating leads and increasing sales.

To increase its online exposure, we created a website that was search engine – optimised so people could find the brand on search engines. The website was also integrated to an intelligent CRM that enabled their sales and marketing team to segment the database and send personalised emails to customers. We also set up advertising campaigns on social media and search with curated ads with each stage of the customer journey including awareness, consideration and conversion.

After they saw a considerable increase in traffic, we also worked on conversion optimisation of all landing pages making sure that all CTAs were clear and users can easily navigate the site. We set up in-cart notifications to increase the sales, which reminded users to add related products to their cart whenever they buy a certain item. For instance, when they bought a sanitising machine, we prompted them to buy the liquid solution. We also deployed a coupon strategy to bring back their existing customers.

As a result, Limitless Shopping significantly improved their search engine rankings, non-branded search traffic continued to increase from 500 web visitors per month to more than 10,000, converting at above 2%, and getting over 200 new customers monthly online. Our ad strategy for Limitless performed better as well with increased conversion rates and a much lower cost per lead.